Did you know awnings are a great way to market and advertise your business, product, or service? In fact, graphic awnings are a popular and commonly used advertising method. Think about the number of times you’ve passed a restaurant or storefront with an awning and the logo or name of the business.
Graphic awnings are great because they not only help provide shade but they provide a constant form of advertising you only pay for once! Here’s a quick guide on what you need to know about graphic awnings. First, talk to your local awning shop to see how they can help you. Next, here are some things you need to consider and think about when it comes to graphic awnings:
- Logo/Design: What do you want your awning to advertise? What color or design do you want it to be? Remember, it’s about catching the attention of customers so using something that’s eye popping is something to consider.
- Type of Awning: What kind of awning would best suit your business? Believe it or not, there are a variety of awning types and styles. You could use a fixed or retractable version. You could also use drop screens and curtains. Check with your local shop for your options.
- Type of Ink: This may sound weird, but it is an important part of the graphic awning and how long it will last. Remember, there are different types of inks used in printing on an awning. From latex, to solvents, you need to check with your local awning shop to see what ink is best for your design and your environment.
- Location: It’s all about where you put this graphic awning. Don’t put it in the back or over a window. Make sure your location is visible to traffic, both pedestrian and auto. Remember, it’s all about location when it comes to advertising!
Remember, graphic awnings are excellent, cost effective options for advertising and marketing your business. These shade structures are especially well suited for restaurants, just think of that local sandwich shop or eatery that you go to all the time; they probably have a graphic awning!