November 18th, 2016

November 18, 2016

​Outdoor advertising works. People notice signs, billboards, and graphics. In fact, businesses are investing more in outdoor advertising, according to the Outdoor Advertising Association of America. (OAAA).
​​In the second quarter of this year, out-of-home advertising revenue rose 4.1 percent, according to the OAAA. However, if you’re a local business, you might not be looking at billboards as a marketing option. You’re probably thinking of doing something more permanent. That’s where graphic awnings come into play. 
Often, we forget that awnings are more than just shade structures. The versatility of an awning offers things like:

  • Shade
  • Expanded Dining or Outdoor Lounge Areas
  • Protection from UV Rays
  • Reduced Cooling Bills in the Summer
  • Marketing & Advertising Space

​​Awnings can be printed or designed on. The fabric is more than capable of holding your logo, company name, or other graphic. In fact, it’s an excellent way to advertise your business without investing in monthly advertising costs. The graphic awning you use is a permanent fixture and doesn’t need to be repurchased every month. Remember, awnings last for years when taken care of properly.

​Graphic awnings also set your business apart from others by adding that extra level of sophistication or flare that people notice when they’re driving or walking by. If you own a restaurant or shop, a graphic awning provides more than just advertising, it’s a chance to expand your footprint by adding extra dining seats, lounge areas, and outdoor racks for shoppers to browse, all while being in the shade. 
​​Keep in mind, graphic awnings are unique in the way they are created and finding the right professional with the experience you need to help design and install your shade structure is essential. So, remember to do your due diligence and research your options. A graphic awning installation requires detailed attention and the right touch. It’s also an investment that will help increase your sales or at the very least, visibility for your business.  
​For more information about awnings and graphics for your shade structure, feel free to contact us at American Awning & Blind Co by visiting us at Or call us at 800-654-5933. You can also email us at