​​In the second quarter of this year, out-of-home advertising revenue rose 4.1 percent, according to the OAAA. However, if you’re a local business, you might not be looking at billboards as a marketing option. You’re probably thinking of doing something more permanent. That’s where graphic awnings come into play. 

Often, we forget that awnings are more than just shade structures. The versatility of an awning offers things like:
 

• Shade
• Expanded Dining or Outdoor Lounge Areas
• Protection from UV Rays
• Reduced Cooling Bills in the Summer
• Marketing & Advertising Space

​​Awnings can be printed or designed on. The fabric is more than capable of holding your logo, company name, or other graphic. In fact, it’s an excellent way to advertise your business without investing in monthly advertising costs. The graphic awning you use is a permanent fixture and doesn’t need to be repurchased every month. Remember, awnings last for years when taken care of properly.

​​Keep in mind, graphic awnings are unique in the way they are created and finding the right professional with the experience you need to help design and install your shade structure is essential. So, remember to do your due diligence and research your options. A graphic awning installation requires detailed attention and the right touch. It’s also an investment that will help increase your sales or at the very least, visibility for your business.