The Business of Revenue Generating Space: Restaurants and Dining Seats

March 3, 2020


Your tables and seats are the bread and butter for your restaurant’s bottom line; the more you have, the more sales you make. That’s why adding an awning or other shade structure to create an outdoor dining area just makes sense.

Revenue generating space at restaurant is more than just the area indoors. Outside areas in the front and back of your building can be utilized to expand your business’ footprint. How so? Well, think about adding an awning or creating a space with drop screens and curtains. Add tables and chairs to that space and now you have extra seats and extra revenue generating space.


  • The Numbers: If you have an outdoor area that can fit 5 tables with four chairs each, you’ve just increased your sales capacity by 20 seats. If each table generates an average of $60 for breakfast, lunch and dinner, that’s at least $900 more in sales. (5 tables x $60 = $300. $300 x 3 [breakfast, lunch, dinner] =$900). That’s a lot of extra sales for your bottom line!
  • How it Works: If you install an awning or patio cover, it creates a shaded area that customers can sit under. The area can also be a lounge space where people can relax and order drinks. The outdoor area can also be enclosed with vinyl enclosures, curtains, and drop screens that give the space a more private feel customers will appreciate.
  • Why it Matters: Creating an outdoor space is essential for any restaurant or business because it’s a revenue generating area. Not utilizing it means you’re not maximizing your business’ potential. You could be missing out on hundreds of dollars in sales because those revenue generating seats aren’t being used.
  • What to Install: Depending on your restaurant location and type, you can install a canopy, awning, patio cover, vinyl enclosures, etc. Calling your local awning shop like American Awning & Blind Co. in North Hollywood, is the first step in figuring out what’s best for your storefront. Remember, renderings are a great way to see how a shades structure will look on your building’s façade without actually installing it. Keep in mind that you also need to be sure your awning installer is aware of permits and construction processes; at American Awning & Blind Co. we help you with that process.

Revenue generating outdoor space is something that all restaurants should consider and utilize if possible. Creating an area for extra tables and chairs, lounge seats, and more can really boost your restaurant’s sales.  Now that you know more about this topic, let us know how we can help you and visit us online at American Awning & Blind Co. at (Our California Contractors License is #999050). Or give us a call at 800-654-5933. You can also email us at